Sue Holland is TBA’s Director of Marketing and Communications. Sue is an accomplished marcomm professional with a passion for integrated marketing, digital communications, brand strategy and social engagement. With 18+ years of experience Sue has conceived and executed high-profile campaigns for some of Canada’s largest media, event, entertainment and culture brands, including: the Toronto 2015 Pan / Parapan American Games Host City campaign, Toronto’s Canada 150 celebrations and 10 years promoting Nuit Blanche Toronto.
More recently Sue has held positions as an agency executive (Managing Director, Ontario – Beattie Tartan Communications), a Senior Marketing Supervisor (City of Toronto, Economic Development & Culture Division) and an independent consultant (Sole Proprietor – IM Sue Holland). Through a variety of marketing and communications roles in the public, private and not-for-profit sectors (BMG Music Canada, Kiss 92 fm, Canadian Film Centre, Eye Weekly Magazine), Sue has developed a comprehensive, integrated and wholistic approach to facilitating meaningful engagement between culture brands and their audiences.